Loyalty, Grit, and the Ride: The Brian Klock Story
At Klock Werks, we don’t just build parts — we build legacy. And no one embodies that legacy like our Founder and President, Brian Klock. Recently, Brian sat down with Tim Strange on the Strange Motion Way Podcast to share his story — a raw, real ride from the frozen fields of South Dakota to the high-octane world of bagger racing and custom motorcycles.
Brian’s journey is fueled by the kind of loyalty and grit that won’t quit. It all started with his dad, who ran a gas station and sold seed corn, teaching Brian the value of showing up every day and taking care of people, no matter what.
Before motorcycles took over, Brian’s hustle ranged from concession stands at drag races to running a pizza joint with a video lottery casino. When the business took a dark turn, Brian didn’t back down — he took control, locked the doors, and faced down threats with nothing but his word and a loaded gun. That moment? It set the tone for everything that followed.
Brian’s real passion was building bikes. So he sold the pizza place, threw himself headfirst into motorcycles, and embraced the grind. The early years were lean — “robbing Peter to pay Paul,” writing bad checks, and learning the ropes the hard way. But every setback was a lesson in perseverance and loyalty.
In the motorcycle and hot rod scenes, Brian discovered something rare and priceless: loyalty. While many chase the next big paycheck, Brian stayed true to the people and the passion — and that loyalty paid off. Whether he was picking up trash at events or pushing boundaries with the rise of baggers and privateers, Brian showed up and put in the work.
His vision took shape in products like the iconic Flare® windshield and stretched fenders — designs that aren’t just parts but extensions of the rider’s soul. Brian believes building motorcycles is about more than just products; it’s about community, passion, and owning your ride your way.
No shortcuts. No magic. Just grit, hard work, and respect for the people who ride beside you.
That’s the ride Brian Klock invites you to join. Fueled by loyalty, driven by passion — it’s your ride. You decide.
Watch the full episode here: https://youtu.be/TpkMIuqifv4
