Klock Werks Pre-Sturgis Party: A Motorcycle Tradition in Mitchell, SD

Klock Werks Pre-Sturgis Party: A Motorcycle Tradition in Mitchell, SD

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Palace City Pre-Sturgis Party

The History of Klock Werks Pre-Sturgis Party

Reflecting on the history of the Klock Werks Pre-Sturgis Party brings back a wave of nostalgia and pride. We kicked off this tradition in 2006, right at our shop, as a cozy gathering spot for riders on their way to the Sturgis Rally. Back then, we offered our parking lot for camping, served delicious food, and enjoyed live bands, dancing, and conversation that lasted all night.

Klock Werks Motorcycle rally pre sturgis party

In the early years, the party was all about creating a welcoming pit stop for riders. It was a chance for us to connect with fellow bikers, share stories, and build a sense of community. Riders would arrive from all over, ready to kick off their Sturgis adventure with a night of camaraderie and fun. We remember those nights fondly and they are memories none of us will forget!

As the years went by, the event grew beyond our expectations. By 2010, it had become clear that our little gathering was something special. We saw more riders and motorcycles, more friends, and more reasons to celebrate. It was during these years that we began to see the Pre-Sturgis Party as not just a stopover but a destination in its own right. The goal was to introduce people to our wonderful city while also having a rally feel. "We are small enough to be agile but big enough to host groups that come visit. We love when people gather in Mitchell, especially if its surrounded by gear heads!" Stated Klock Werks founder, Brian Klock. 
klock werks pre sturgis party

The addition of new activities, live performances, and more vendors transformed our event into a significant highlight on the motorcycling calendar.

Building Momentum Through the Years

Klock Werks celebrated our 20 year anniversary in 2017 with nearly 600 moto family members at our shop to mark the milestone. The Mayor of the city of Mitchell joined us that year and had such a great time that he asked us to move the event to downtown Main Street by the Corn Palace. We decided to take the leap.

By 2018, our party had moved to downtown Mitchell, collaborating with the city to accommodate the growing crowd and the increasing number of activities. Our partnership with the Corn Palace added a distinctive flair to our event, creating a perfect backdrop for our festivities​ and renaming to the Palace City Pre-Sturgis Party!

Over the years, we've hosted legendary performers like Cole Freeman, who stunned the crowd with his near 100-foot jump on a Harley-Davidson. We've also enjoyed exhilarating stunt shows by C-Bear and his crew. These performances have added a thrilling edge to our party, making it a must-see event for anyone on their way to Sturgis.

klock werks cole freeman harley davidson

Music has always been a big part of the celebration, with performances from artists like Shelby Lee Lowe, who brings his Nashville country style to our stage, and local favorites like Dustin Evans. Additionally, we've had the Tri-Tones and Tim Montana rocking the night away, making the Pre-Sturgis Party an unforgettable experience for all who attend​

One of the highlights of our event has always been the motorcycle unveilings, having the privilege of showcasing some very eye-catching customs. Each year, the Pre-Sturgis Party has served as a launchpad for these incredible machines, turning heads and setting trends. 

We've also made sure to cater to the younger crowd with family-friendly activities. The introduction of the Strider Bike Fun Zone for kids has been a hit, allowing the little ones to enjoy some pedal-powered adventures while their parents take in the sights and sounds of the event​!

klock werks motorcycle rally srider balance bike

Looking Ahead to This Year's Party

Today, the Palace City Pre-Sturgis Party is an iconic event, drawing in motorcycle riders, industry icons, and thrill-seekers from all over. It's not just about the bikes and the stunts; it's about the community we've built over the years. It's about the friendships formed, the memories made, and the anticipation of the Sturgis Rally that lies ahead. #MotoFam 

klock werks motorcycle rally pre sturgis party palace city

This year's event, set for August 1st, promises to be just as spectacular. We’re opening our doors all day at Klock Werks for shop tours, food, refreshments, and socializing with both locals and motorcycle legends. J&L Harley Davidson will be on site with their 2024 fleet for free demo rides. At 4:30 PM, we’ll kick off a group ride around the lake, culminating in the main street festivities.

Downtown, you can expect a variety of food trucks, a beverage garden, car and motorcycle shows, live music by the Jimmy River Band and Judd Hoos, and the thrilling Ives Brothers FMX Stunt Show. Plus, don't miss the Cycle Source Custom Bike Show, free to enter with tons of prizes and trophies across 14 different classes. Bring your bike and join the fun! We can’t wait to see you there and celebrate another unforgettable Pre-Sturgis Party with you!

For more details, be sure to check out information from the city or call in 605-996-3700.